Aluminium-free aseptic carton for beverages. Spain’s number one beverage brand, Don Simon, unveils its first-ever environmentally friendly, smart packaging; doing good for both consumers and the planet.

In partnership with packaging supplier Elopak, and creative technology studio Appetite Creative; Don Simon has incorporated an interactive connected experience to help educate consumers about the benefits of the new Pure-Pak® eSense packaging, for both consumers and the environment. Attend this session to learn how to cut emissions by 40%, utilise Connected packaging, and how to educate and identify ambassadors for your brand.