PENTAWARDS CAPITAL OF DESIGN SESSIONS: The purposeful refillable: Avoiding unintentional greenwashing

Consumer behaviour is driving change, but are designers steering this change in the right direction? Producers & designers need to ensure the context & hierarchy of needs for refill solutions are being taken into consideration – such as making the choice between compostable or recyclable materials. James Melia probes the movement and its application, looking at how we can avoid accidental greenwashing.