PENTAWARDS: CAPITAL OF DESIGN SESSIONS: Wine and Spirits labelling insights – Labels sell the first bottle

Stefano Pistoni, Senior Manager, Business Development in Wine, Spirits & Beverage, UPM Raflatac
Terry Cole, Creative Director, Graphic Brands Ltd

Wine and Spirits labels must be able to inspire, increase brand awareness, and intrigue customers. Premiumization is a major key to success. But how do you know which label material is the right choice to help you accomplish these goals? How can designers help brands stand out? Can trends guide brands and help them navigate new markets? From digital label design to production, UPM Raflatac and Graphic Brands will guide you in the label design journey

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Découvrez l'avenir de l'emballage de votre marque à la Paris Packaging Week les 29 & 30 juin 2022 à Paris Expo Porte de Versailles.
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La Paris Packaging Week offre une expérience inégalée aux visiteurs, un contenu très pertinent, une exposition débordant d’opportunités et des galeries d’innovation – tout cela pour vous aider à vous inspirer et à permettre vos développements packaging.
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Les Paris Packaging Week Talks offrent un contenu technique et de grande qualité, conçu en collaboration avec des marques de renommée mondiale.
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Explore the Talks at London Packaging Week

From design, materials and innovation trends to sustainability solutions and policy challenges, the three stages at London Packaging Week will give you the knowledge you need to create the perfect new pack for your brand.

Michael Nolte,
SVP Creative Director,
Beautystreams
Jean Dominique Andreu,
Consultant,
Wine & spirits
Eleanor Dinnadge,
Senior Corporate Manager,
Canopy Planet
Iman Jouali,
CEO & Founder,
IJO Skincare
Dani Novick,
Director,
Mercury Search & Selection
Catherine Conway,
Founder,
Unpackaged
Claire Shrewsbury,
Director Insights & Innovation,
WRAP
Craig Barnes,
Creative Director,
Elmwood