Bethany Whymark, Editor of Whisky Magazine, Paragraph Publishing Limited,
Russell Smith, Global Brand Lead for Greenall’s,
John Paul Grogan, Product Director, Frugalpac,
In the drinks industry’s journey toward greater sustainability, alternative packaging formats to glass – with its energy-intensive production process and relatively high weight – are firmly on the agenda. One of the most recent innovations in this field is the paperboard bottle. We explore the development of this packaging innovation, and discuss why it is turning heads among drinks brands.