News and Insight
Discover what’s new in the beauty, beverage, food, FMCG, retail and luxury packaging community.
Top headlines from London Packaging Week
Innovation or Illusion? Why packaging design must keep problem-solving in the crosshairs
Is packaging design solving problems or chasing applause? Industry leaders argue it’s time for innovation with impact, not just show.
Luxury & Fashion news
Designing desire: Frank Stephenson on the emotional power of luxury
Speaking at London Packaging Week, the visionary behind iconic road cars for Ferrari, McLaren, and Maserati explores how emotionally intelligent design is redefining modern luxury.
First never follows: How James Cropper used its legacy of innovation to break new ground with Bruichladdich whisky
When industry-leading material science expert James Cropper was approached to create a new bottle wrap for the heritage whisky distiller Bruichladdich, it created something truly groundbreaking. The product’s journey proves that while luxury spirits packaging is often wedded to heritage, that doesn’t mean it has to sacrifice innovation.
London Packaging Week 2024 celebrated as major success
London Packaging Week 2024 was celebrated as a major success, with strong industry engagement, innovative displays, and high-level discussions setting the tone for future growth.
London Packaging Week 2024 opens to acclaim
The much-anticipated London Packaging Week 2024 kicked off at ExCeL London, drawing industry leaders and innovators who are lauding the event for its focus on sustainable solutions and groundbreaking innovations that promise to shape the future of packaging.
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Beauty news
From function to feeling: The new language of sustainable beauty packaging
Kim Ridgway of Trinny London shares her insights on sustainable innovation and cross-industry inspiration, featured at London Packaging Week 2025, where the future of beauty packaging takes centre stage.
Susanne Kaufmann unveils refreshed packaging reflecting alpine heritage and sustainable values
Luxury skincare brand Susanne Kaufmann has introduced a refreshed packaging design that encapsulates its commitment to natural beauty, sustainability, and its Austrian alpine roots.
Unilever invests in refillable innovation with acquisition of Wild: What it means for the future of sustainable packaging
Unilever has taken a bold step toward more sustainable personal care solutions with the acquisition of Wild, a fast-growing brand known for its innovative refillable deodorant packaging.
Beauty Brands Embrace Refillable Packaging to Combat Single-Use Plastic Waste
The personal care industry is increasingly adopting refillable packaging solutions to address environmental concerns associated with single-use plastics.
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Drinks news
All4Labels: Pioneering the Future of Packaging with Digital Innovation and Premium Solutions
With a global footprint of 55 production facilities, more than 6,000 employees, and a loyal customer base, All4Labels stands as a worldwide leader in the labels and packaging industry
Look again: The power of packaging in the NoLo boom
Discover how Laura Willoughby will unpack the power of packaging in the NoLo drinks revolution at London Packaging Week this October.
Absolut and Tomorrowland collaborate on limited-edition ‘Orbyz’ bottle collection for 2025
Luxury skincare brand Susanne Kaufmann has introduced a refreshed packaging design that encapsulates its commitment to natural beauty, sustainability, and its Austrian alpine roots.
Quinta do Noval Reveals Elegant New Packaging for Port Range
Leading non-alcoholic wine brand Noughty has introduced a refreshed packaging design for its still wine collection, aligning it with its premium sparkling range.
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FMCG news
M&S trials recyclable, oven and microwave-safe paper trays in push to cut plastic
Marks & Spencer (M&S) is piloting a new recyclable paper-based tray that is both oven- and microwave-safe, aiming to replace traditional black plastic trays used in its ready meal range.
Paper’s renaissance: Walking the tightrope of sustainability and innovation
At London Packaging Week, industry leaders are showcasing the balance between innovation and sustainability, as paper-based solutions undergo a renaissance in the world of packaging. We checked in with experts from across the value chain to explore this transformative shift.
Emergency changes to EPR legislation announced by DEFRA
The UK Government has officially appointed Circularity Scotland as the official Deposit Management Organisation (DMO) for the Deposit Return Schemes (DRS) in England, Wales, and Northern Ireland.
The future of packaging: How innovation and looking ahead will define brand success
Tanguy Pellen from Starbek discusses unlocking disruptive innovation by taking a step back, anticipating what is going to come next and embracing elevated thinking to meet the challenges.
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Hot topics
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Sustainability
How to recycle your beauty empties with the British Beauty Council: A guide to UK’s take-back schemes and initiatives
As part of its industry-wide campaign, The Great British Beauty Clean Up, launched in March 2025, the British Beauty Council highlights the growing number of beauty recycling points available across the UK.
Embracing Sustainability: How Brands Are Responding to Eco-Conscious Consumer Demands
As consumer awareness grows, brands must adapt their strategies and innovate sustainable solutions that align with eco-conscious values, ensuring a balance between luxury and environmental responsibility.
Beauty Brands Embrace Refillable Packaging to Combat Single-Use Plastic Waste
The personal care industry is increasingly adopting refillable packaging solutions to address environmental concerns associated with single-use plastics.
Research shows strong consumer support for reuse and refill systems
A new study has revealed growing consumer demand for retailers to offer reuse and refill packaging systems, highlighting the increasing shift toward circular economy solutions.
ROCOL Launches Sustainable Packaging Upgrade for Scrubs
ROCOL has introduced a new, more sustainable packaging design for its Scrubs® Hand Wipes, reducing environmental impact while maintaining product performance.
Brandon Redesigns Paulig Coffee’s Mundo Range with Bold, Sustainable Packaging Celebrating Coffee Origins
Brandon Consultants helped Paulig Coffee unveil a bold redesign for its sustainable coffee range, Mundo.
Marshalls Foods receives comprehensive packing solutions from Alexir
The Alexir Creative has partnered with Marshall Foods to deliver an all-in-one packaging solution, spanning creative design, sustainable material sourcing, and efficient co-packing.
Aldi Tackles Plastic Waste with Sustainable Packaging-Free Produce Trials
Aldi has announced a trial to remove packaging from several of its fruit and vegetable lines in an effort to combat plastic waste and increase sustainability.
Greiner Packaging asks: How do you know the CO2e impact of your plastic packaging?
In a competitive marketplace, packaging has to efficiently protect food, while attracting customers, but there is an increasing focus on its sustainability credentials.
Toy Company, Mattel Issues Apology After Doll Packaging Error Directs Customers to Adult-Rated Website
A popular toy company has issued an apology after discovering that a packaging error for one of its dolls led customers to an adult-rated website rather than the intended page for product information.
Bold New Branding and Packaging Unveiled for Sun Hee’s Latest Product Line
A creative agency has introduced a new branding and packaging design for noodle company Sun Hee.
Innovative Glass Bottle Features Airless Refill and Pouch for Luxury Cosmetics
An exciting new development in luxury cosmetics packaging has emerged with the introduction of a glass bottle that combines an airless refill system with a pouch.
Innovation
Innovation or Illusion? Why packaging design must keep problem-solving in the crosshairs
Is packaging design solving problems or chasing applause? Industry leaders argue it’s time for innovation with impact, not just show.
The vivid rebellion: Maximalism’s return in a sea of sameness
This article is part of a series exploring key industry trends, brought to you by the Easyfairs Packaging Council – the expert advisory board behind London Packaging Week.
From function to feeling: The new language of sustainable beauty packaging
Kim Ridgway of Trinny London shares her insights on sustainable innovation and cross-industry inspiration, featured at London Packaging Week 2025, where the future of beauty packaging takes centre stage.
Innovation is nothing new: The timeless evolution of packaging
Paul Botje of the Museum of Brands reveals how packaging innovation is a continuous journey shaped by history, materials and consumer needs.
All4Labels: Pioneering the Future of Packaging with Digital Innovation and Premium Solutions
With a global footprint of 55 production facilities, more than 6,000 employees, and a loyal customer base, All4Labels stands as a worldwide leader in the labels and packaging industry
Designing for everyone: Why accessible packaging is the next brand differentiator
This article is part of a regular series exploring the future of packaging through the lens of the Easyfairs Packaging Council – a collective of leading thinkers, makers and disruptors from across the design, retail and FMCG industries.
Absolut and Tomorrowland collaborate on limited-edition ‘Orbyz’ bottle collection for 2025
Luxury skincare brand Susanne Kaufmann has introduced a refreshed packaging design that encapsulates its commitment to natural beauty, sustainability, and its Austrian alpine roots.
Susanne Kaufmann unveils refreshed packaging reflecting alpine heritage and sustainable values
Luxury skincare brand Susanne Kaufmann has introduced a refreshed packaging design that encapsulates its commitment to natural beauty, sustainability, and its Austrian alpine roots.
The evolution of packaging: 15 years of impact at London Packaging Week
Marking 15 years at the forefront of packaging innovation and design, through the voices that continue to shape its future.
M&S trials recyclable, oven and microwave-safe paper trays in push to cut plastic
Marks & Spencer (M&S) is piloting a new recyclable paper-based tray that is both oven- and microwave-safe, aiming to replace traditional black plastic trays used in its ready meal range.
Paper’s renaissance: Walking the tightrope of sustainability and innovation
At London Packaging Week, industry leaders are showcasing the balance between innovation and sustainability, as paper-based solutions undergo a renaissance in the world of packaging. We checked in with experts from across the value chain to explore this transformative shift.
London Packaging Week 2025 opens registrations for landmark 15th anniversary edition
Marking its 15th anniversary, London Packaging Week returns to Excel London this October, with registration now open for the capital’s premier event for packaging innovation and design across the luxury, beauty, premium drinks and FMCG markets.
Design
Innovation or Illusion? Why packaging design must keep problem-solving in the crosshairs
Is packaging design solving problems or chasing applause? Industry leaders argue it’s time for innovation with impact, not just show.
The vivid rebellion: Maximalism’s return in a sea of sameness
This article is part of a series exploring key industry trends, brought to you by the Easyfairs Packaging Council – the expert advisory board behind London Packaging Week.
Innovation is nothing new: The timeless evolution of packaging
Paul Botje of the Museum of Brands reveals how packaging innovation is a continuous journey shaped by history, materials and consumer needs.
All4Labels: Pioneering the Future of Packaging with Digital Innovation and Premium Solutions
With a global footprint of 55 production facilities, more than 6,000 employees, and a loyal customer base, All4Labels stands as a worldwide leader in the labels and packaging industry
Designing desire: Frank Stephenson on the emotional power of luxury
Speaking at London Packaging Week, the visionary behind iconic road cars for Ferrari, McLaren, and Maserati explores how emotionally intelligent design is redefining modern luxury.
Designing for everyone: Why accessible packaging is the next brand differentiator
This article is part of a regular series exploring the future of packaging through the lens of the Easyfairs Packaging Council – a collective of leading thinkers, makers and disruptors from across the design, retail and FMCG industries.
Absolut and Tomorrowland collaborate on limited-edition ‘Orbyz’ bottle collection for 2025
Luxury skincare brand Susanne Kaufmann has introduced a refreshed packaging design that encapsulates its commitment to natural beauty, sustainability, and its Austrian alpine roots.
Susanne Kaufmann unveils refreshed packaging reflecting alpine heritage and sustainable values
Luxury skincare brand Susanne Kaufmann has introduced a refreshed packaging design that encapsulates its commitment to natural beauty, sustainability, and its Austrian alpine roots.
The evolution of packaging: 15 years of impact at London Packaging Week
Marking 15 years at the forefront of packaging innovation and design, through the voices that continue to shape its future.
M&S trials recyclable, oven and microwave-safe paper trays in push to cut plastic
Marks & Spencer (M&S) is piloting a new recyclable paper-based tray that is both oven- and microwave-safe, aiming to replace traditional black plastic trays used in its ready meal range.
Flora’s global brand refresh: A seamless packaging transformation
Sun Branding collaborated with Flora Food Group to implement a refreshed brand identity across multiple global markets.
“It’s important to design for everybody – because it could be our future”: Daphne Mavroudi-Chocholi, Managing Director of RNIB Enterprises, on inclusive smart packaging
Imagine you walk into a shop looking for a snack. You’re trying to decide what to get, but all the sandwiches are in plain windowless cartons, and all the crisps are in plain bags. There’s no information written down anywhere. You ask a shop assistant for help, but they don’t seem to understand what the problem is. You’re left feeling frustrated and isolated, when all you wanted to do was pick up a quick snack.