IS RIHANNA’S FENTY BEAUTY SET TO ENTER THE METAVERSE?

Rihanna’s Fenty Beauty brand is rumoured to be entering the metaverse, with the star filing a trademark to sell the products as virtual cosmetics. 

The cosmetic industry onslaught on the metaverse is heating up, with Fenty Beauty following in the footsteps of Gucci, Chanel, and Ralph Lauren, which are all looking to sell their products as NFTs. 

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