Industry News

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Top headlines from London Packaging Week

Luxury & Fashion news

Two hands linking little fingers in a pinky promise gesture, symbolising trust and commitment.

Packaging is where brands keep their promises

More than anything, packaging is now the key proving point for brands. Ahead of London Packaging Week, experts from Bulletproof, Distinctive BAT, Free The Birds, Here, PA Consulting, Stranger & Stranger and Villeger explain what that means for the brands designing for lasting loyalty.

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When the World becomes a shared broadcast

London Packaging Week convenes industry leaders from Butterfly Cannon, Bulletproof, Pentawards and beyond to explore why brands that endure during global cultural moments are those that contribute to culture rather than sponsor it.

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Graeme Offord

Expanding the lens of drinks design

Graeme Offord’s view of drinks design is shaped by global movement and market context, reflected in his work at Denomination and echoed at London Packaging Week, where global voices in packaging, branding and retail come together to examine how brands are built, expressed and experienced.

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Close-up of FOLI’s green, yellow and burgundy interlocking bottles, highlighting the distinctive registered packaging design.

The outsider challenge: How FOLI broke the rules of condiment packaging

London Packaging Week meets FOLI founder Nohra Currie, the packaging outsider who turned a search for better salad dressing into one of the category’s most distinctive new brands. After calls to around 100 manufacturers, a bottle many said wouldn’t work, and a launch that has already secured a Harrods listing, her story makes a compelling case for challenging convention.

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Ketchup Bottle Squeezing Ketchup on Fire

Heinz is changing the way we squeeze ketchup

Extended Producer Responsibility (pEPR) has moved from being a future regulatory requirement to an active business cost for UK food and drink producers. With invoices now being issued and further reporting deadlines approaching throughout 2026, packaging decisions are becoming increasingly important not only for sustainability but also for managing compliance costs.

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