Industry News
Discover what’s new in the luxury, beauty, beverage and FMCG packaging community.
Top headlines from London Packaging Week
Alex Center: Branding in the age of everything looking good
Alex Center, founder of Brooklyn-based branding studio CENTER, reflects on a career shaped by Coca-Cola, cultural branding, and the evolution of identity-led design, ahead of his appearance at London Packaging Week 2026.
Luxury & Fashion news
Global brands drive surge in entries as London Packaging Week Innovation Awards extends deadline to 11 May
Deadline extended for the London Packaging Week Innovation Awards following strong demand from leading global brands and a continued influx of entries across luxury, beauty, food and drinks.
Fortnum & Mason: Craft, collaboration, and the timeless art of the hamper
At London Packaging Week, Fortnum & Mason reflects on nearly three centuries of craftsmanship, collaboration, and the careful choreography behind its iconic hampers.
The magic behind a great pack: Insights from the London Packaging Week Innovation Awards 2025
The 2025 Innovation Awards revealed the creativity, craft, and magic behind great packaging, with entries for 2026 open until 24 April.
Pushing the definition of what packaging can be
Innovations drive the packaging industry, from unexpected formats and functions to sustainable, circular materials. Industry leaders on the cutting edge are shaping the future of packaging.
Beauty news
Global brands drive surge in entries as London Packaging Week Innovation Awards extends deadline to 11 May
Deadline extended for the London Packaging Week Innovation Awards following strong demand from leading global brands and a continued influx of entries across luxury, beauty, food and drinks.
L’Occitane marks 50 years with packaging-led brand refresh
The L’Occitane rebrand is using packaging to modernise its identity while preserving its heritage
Etia: Redefining beauty for everyone
Born from a lived experience of blindness, Etia will reimagine beauty packaging as elegant, tactile, and truly inclusive for everyone.
Why perception now defines packaging innovation as much as precision
Carla Rae, Senior Procurement Manager at PZ Cussons, shares her insights on packaging innovation and her role as a judge for the London Packaging Week Innovation Awards.
Drinks news
Alex Center: Branding in the age of everything looking good
Alex Center, founder of Brooklyn-based branding studio CENTER, reflects on a career shaped by Coca-Cola, cultural branding, and the evolution of identity-led design, ahead of his appearance at London Packaging Week 2026.
Global brands drive surge in entries as London Packaging Week Innovation Awards extends deadline to 11 May
Deadline extended for the London Packaging Week Innovation Awards following strong demand from leading global brands and a continued influx of entries across luxury, beauty, food and drinks.
Towards the world’s first Dry Molded Fiber bottle
London Packaging Week 2025 Innovation Awards spotlighted how PA Consulting, PulPac and Diageo are redefining fibre packaging proving bottles can now join bags, boxes and cartons in viable fibre-based formats.
Bravery, trust, and the art of award-winning packaging
Behind every celebrated pack lies a challenging journey. The Hendrick’s Gin Whimsical Watering Can, a winner at the London Packaging Week Innovation Awards, proves that when brands dare to be brave, the results can be extraordinary.
FMCG news
Global brands drive surge in entries as London Packaging Week Innovation Awards extends deadline to 11 May
Deadline extended for the London Packaging Week Innovation Awards following strong demand from leading global brands and a continued influx of entries across luxury, beauty, food and drinks.
Disney’s plastic-free packaging: why design was the biggest challenge
Disney’s plastic-free toy packaging shows presentation is a key challenge for brands
Tesco explores barcode-free packaging in ‘next generation’ retail trial
Tesco trials barcode-free packaging as digital codes reshape retail experience
L’Occitane marks 50 years with packaging-led brand refresh
The L’Occitane rebrand is using packaging to modernise its identity while preserving its heritage