Advertising specifications
Our specification page outlines all the key information you’ll need to send us your advert in the correct format.
If anything is still unclear or you have any questions about the process, please contact a member of the team who will be happy to advise you on best practice.
Website specifications
Our variety of website advertising options allows you to put an advert of your choice on our homepage. Available formats: JPG, PNG, GIF.
Best practice:
- Be clear and concise
- Provide a clear call to action
- Use high-quality visuals
- Use smooth animation
- Consider your ad on mobile- the same file will be used on different screen sizes, make sure the text is visible and legible.
Next Steps
Once you have decided on your ideal advert type, please send your creation to your sales and marketing contact. The team will review the files you send across and let you know if it is suitable for publishing. At the same time, you can also send your UTM-tracked landing page link. If you have any questions about the creative specification or file types, please send your request to your marketing contact. We require payment in full before publishing.
Dimensions (px):
- Full Width = 2000x220
- MPU = 300x250
Email specifications
Available formats: JPG, PNG, GIF
Best practice:
- Be clear and concise
- Provide a clear call to action
- Use high-quality visuals
- Use smooth animation
- Consider your ad on mobile- the same file will be used on different screen sizes, make sure the text is visible and legible.
Specs and best practise:
- Maximum 600 pixels width (any height).
- 72 dpi for image resolution.
- Background images, animated GIFs, videos and image mapping aren’t supported on all email systems. If used, ensure you send image files and alternative text.
- Only web-safe fonts should be used for text e.g. Arial, Verdana, Helvetica, Tahoma, Trebuchet MS, Times New Roman.
- The minimum legible font size is 12 pixels.
- Review your email on multiple devices to ensure responsiveness.
- We encourage responsive coding.
Next Steps
Once you have decided on your ideal advert type, please send your creatives to your sales and marketing contact. The team will review the files you send across and let you know if it is suitable for publishing. At the same time, you can also send your UTM-tracked landing page link. If you have any questions about the creative specification or file types, please send your request to your marketing contact. We require payment in full before publishing.
Dimensions (px):
- Top banner = 600x100
- Middle banner = 600x100
- Lower banner = 600x100
- Sponsored news story = 640x360 image; (plus headline, 200 word article and logo)
- Sponsored feature content (featured in area with coloured background) = 640x360 image; (plus headline, 400-500 word article and logo)
- Takeover - all banners plus sponsored feature block (not news stories) = 3x 600x100, 1x 640x360
- Solus email = HTML format
Social specifications
Best practice:
- Length of post copy is not limited on Facebook or LinkedIn, but social sites often cut off text longer than 140 characters with ‘see more’
- Videos are also useable on Facebook and LinkedIn, the maximum video size is 4GB.
- Facebook and Instagram stories only have space for short captions. We recommend 100 characters max.
- You can send them over on different captions for each social platform; please ensure you highlight which platform you would like each caption to be associated with, including any links and hashtags.
Asset requirements:
- Max Image Size:150KB
- Max video size:4gb
- Non-animated image formats: JPEG, PNG,.GIF
- Animated Image format: .GIF, SWF(Flash),.ZIP (Html5)
Next Steps:
Once you have decided on your ideal advert type, please send your creative to your sales and marketing contact. The team will review the files you send across and let you know if it is suitable for publishing. At the same time, you can also send your UTM-tracked landing page link. If you have any questions about the creative specification or file types, please send your request to your marketing contact. We require payment in full before publishing.
Dimensions (px):
- LinkedIn post =1200x628
- Facebook post = 1200x628
- Facebook story = 1080x1920
- Instagram story = 1080x1920
Video best practice
Video best practice:
- Grab attention within the first 2 seconds
- Communicate visually so users can understand your message even without audio
- Don’t overlay text, logos or button
- 30 seconds or less.
- Uploading different video lengths can help you to tell different stories. But keep the total individual video length under 30 seconds
- Animations can be looped, but the animations must
- stop after 30 seconds
- Animated GIF ads must be slower than 5 fps
- Flash ads must be 24 fps or slower
Asset requirements:
- YouTube must be public
- Recommended duration: 15 seconds, 20 seconds, 30 seconds, 60 seconds, 90 seconds.
- You can supply one or several video files.
Dimensions (px):
- 1920x1080(16:9)- mandatory
- 1080x1350 (4:5 ratio) - recommended
- 1080x1080 (4:4 ratio) - recommended
- 1080x1920 (9:16 ratio) - recommended
- 1440x1080 (4:3 ratio)
- File types: .AVI, .M4V, .MOV, .MP4, .MPEG, .MPG, .OGV, .WEBM, .WMV
- Maximum file size: 1 GB
- Recommended duration: 15 seconds, 20 seconds, 30 seconds, 60 seconds, 90 seconds. You can supply one or a number of video files.
- File name can’t be longer than 50 characters and only ASCII characters are allowed
- VAST: Display & Video 360 supports the VAST 2.0, VAST 3.0, and VAST 4.0 specifications. You can also use VAST wrappers, but we recommend limiting to only 2 wrappers to avoid issues with serving on exchanges
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Warning
Beware of Fake List Vendors and Similar Scams!
Easyfairs draws your attention to fraudulent offers of list data and other “services” that you may receive via unsolicited emails.
If you receive such a communication, it is certainly fraudulent and does not come from Easyfairs. Easyfairs never sells visitor data to third parties.
The data provided by these companies is most of the time either inaccurate, incomplete, of poor quality or even fake and/or have been gathered or acquired in contravention of the General Data Protection Regulation (GDPR).
Any use that such companies make of the name Easyfairs or London Packaging Week is without our authorisation and is illegal.
Please do not respond to these emails. On no account should you make any payments to the companies behind them.
Please inform Easyfairs if you receive any such solicitations so we can warn others.