Marks & Spencer axes best-before labels on fresh produce

To reduce in-store and household waste, Marks & Spencer (M&S) have begun removing the best-before dates from over 300 fruit and vegetable products, reports Packaging Insights.

This change will represent 85% of the UK retailer’s produce offering and will include “commonly wasted” items such as apples, potatoes and broccoli. The change is designed to help people rethink their habits around throwing out food.

“A best-before date is a quality guide and indicates until when the item remains at optimum condition. Food with a best-before date can still be good to eat for days, weeks, months or longer after that date,” Estelle Herszenhorn, strategic technical manager – Food and Drink at WRAP, tells Packaging Insights.

Marks & Spencer | London Packaging Week

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