Marks & Spencer axes best-before labels on fresh produce
To reduce in-store and household waste, Marks & Spencer (M&S) have begun removing the best-before dates from over 300 fruit and vegetable products, reports Packaging Insights.
This change will represent 85% of the UK retailer’s produce offering and will include “commonly wasted” items such as apples, potatoes and broccoli. The change is designed to help people rethink their habits around throwing out food.
“A best-before date is a quality guide and indicates until when the item remains at optimum condition. Food with a best-before date can still be good to eat for days, weeks, months or longer after that date,” Estelle Herszenhorn, strategic technical manager – Food and Drink at WRAP, tells Packaging Insights.
Check out our socials
Lorem ipsum dolor sit amet, consectetur adipiscing elit Lorem ipsum dolor sit amet, consectetur adipiscing elit
The latest packaging projects
Great design begins with an even better story
Pentawards chief Adam Ryan explains how sustainability is growing in sophistication and how brands are expanding their mission to be more playful, fun, and bright!
The Genesis of a Brand – Cassandra Stavrou
As part of London Packaging Week, Cassandra Stavrou, Founder of PROPER Snacks, shared insight into her journey as a challenger brand and the successes and failures along the way, resulting in one of the most successful and fast-growing businesses in the healthy snack category.