Non-organic cotton has been dubbed the ‘world’s dirtiest crop’ as a report by The Soil Association found the material accounts for 16% of global insecticide use – more than any other single crop. 

Boots has pledged to swap ten million own-brand cotton wool products for organic alternatives. 

The high street health and beauty chain will now source its cotton wool pads, balls and buds from GOTS certified organic suppliers. Prices will remain the same, in an effort to help consumers shop more sustainably, claimed Boots.