Coca-Cola adds NaviLens coding to packs to help visually impaired shoppers
A new Christmas on-pack promotion from Coca-Cola will feature the NaviLens app to help blind and partially sighted consumers.
The pilot will be the first time the technology has been used by a beverage company. NaviLens has previously been rolled out by Kellogg’s. NaviLens is similar to a QR code but can be detected in a fraction of the time and up to three meters away. A smartphone can detect the optic, and playback information to the user.
Martin Attock, vice-president commercial development at CCEP GB, said: “We are proud to be working with NaviLens this year to make our packs and the Coca-Cola brand more inclusive so everyone can enjoy their favourite beverage. This technology is making a huge difference to as many as two million people in the UK who are currently visually impaired.”
Using NaviLens on their products will help:
- Customers with visual impairments
- Customers with limited reading abilities
- Customers whose first language isn’t English
- Customers who have dietary and allergen restrictions
Check out our socials
Lorem ipsum dolor sit amet, consectetur adipiscing elit Lorem ipsum dolor sit amet, consectetur adipiscing elit
The latest packaging projects
London Packaging Week smashes attendance record with 16% growth in 2026
A record 6,688 unique visitors attended London Packaging Week 2026, as more than 230 exhibitors and over 110 speakers helped deliver the biggest edition in the event’s history.
Prada, Jack Daniel’s, Heinz and Hotel Chocolat among London Packaging Week Innovation Awards winners
From Formula 1-inspired luxury engineering and interactive launch packs to everyday usability and recyclable flexible packaging, the 2026 London Packaging Week Innovation Awards reveal how brands are turning packaging into a source of practical, commercial and consumer value.