In a groundbreaking move, luxury fashion house Prada is diving headfirst into the beauty world with the launch of Prada Beauty, which includes a range of make-up and the revival of their skincare line. Excitingly, the wait is almost over for beauty enthusiasts, as the collection is set to hit the shelves at Selfridges starting from 1st August.

Although it may seem like a sudden shift, Prada has been hinting at this expansion for some time now. Colour has been a prominent theme at Prada over the last two seasons, with their autumn/winter 2023 collection showcasing sumptuous pieces in delightful sorbet hues such as lemonade, pistachio, and candy-floss pink. The iconic Galleria handbag also received a vibrant makeover, boasting statement shades like emerald green, lavender, and bright limoncello. A two-tone tangerine and pink version was even featured in the campaign, elegantly adorning Scarlett Johansson’s arm and catching the attention of beauty editors everywhere.

In the spring/summer 2023 show, Prada continued to fuel the beauty buzz by presenting a striking red garbadine dress that had everyone on the hunt for a matching lipstick shade.

With this new venture into skincare and make-up, Prada is poised to leave an indelible mark on the beauty industry, offering the same level of luxury and style that their fashion line has become synonymous with.

As the anticipation builds, beauty aficionados and fashion enthusiasts alike are eagerly awaiting the chance to experience Prada’s beauty products firsthand. Prada Beauty promises to bring the same innovation, quality, and elegance that have made the brand a global icon.

The fashion world is buzzing with excitement as Prada makes its foray into beauty, and with their history of setting trends and pushing boundaries, it’s certain that Prada Beauty will be nothing short of extraordinary.

As they say, the proof is in the pudding – or in this case, the lipstick shade and skincare results. So, mark your calendars for 1st August and get ready to indulge in the captivating world of Prada Beauty at Selfridges.

“It’s official: Prada Beauty is arriving, and we couldn’t be more thrilled,” says Medina Azaldin, fashion journalist and beauty enthusiast. “Prada’s unique take on colour in their recent collections has been a delightful teaser, and I have no doubt that their beauty line will be just as awe-inspiring. I, for one, will be among the first in line to try their products!”

With the launch of Prada Beauty, the brand reaffirms its commitment to pushing boundaries and exploring new avenues, further solidifying its position as a trailblazer in the world of luxury fashion and now, beauty.