Divine Unveils Eco-Friendly Easter Treats with 40% Less Packaging
Chocolate Maker Introduces Joyful Hot Cross Bun Bar and Flat Eggs Range for Sustainable Celebrations
British chocolate maker Divine is making waves this Easter with the launch of its latest offerings: the limited-edition Joyful Hot Cross Bun Bar and a new range of Flat Eggs.
These Flat Eggs, while maintaining the traditional Easter Egg shape and size, boast a remarkable feat – they utilise 40% less packaging compared to their boxed counterparts. Sophie Loveday-Davies, Group Marketing Director at Divine, expressed the company’s commitment to sustainability, stating: “Sustainability is at the heart of what we do, so we’re proud to be launching our range of Flat Eggs, which are both more environmentally friendly than a boxed Easter Egg, as well as being the perfect solution to letter box gifting.”
Available through selected retailers such as Waterstones, Oxfam, Amazon, and the Divine webshop, this new range not only offers delightful Easter treats but also champions eco-conscious consumption, providing consumers with guilt-free indulgence during the festive season.
Check out our socials
Lorem ipsum dolor sit amet, consectetur adipiscing elit Lorem ipsum dolor sit amet, consectetur adipiscing elit
The latest packaging projects

Main Titles
By moving beyond rigid category templates, M&S Food is showing how own-brand packaging can build desire, communicate product truth and turn the supermarket shelf into a more expressive brand environment.

Beauty in the age of consequence
London Packaging Week explores how packaging is evolving from an aesthetic object to an accountable system, where sustainability, regulation, and cultural meaning are reshaping what beauty in design truly stands for.