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Beauty in the age of consequence

London Packaging Week explores how packaging is evolving from an aesthetic object to an accountable system, where sustainability, regulation, and cultural meaning are reshaping what beauty in design truly stands for.

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Close-up portrait of a person with long blonde hair, wearing a mustard yellow knit sweater, looking at the camera with a slight smile against a plain light-colored background.

From shock to solutions: Victoria Brownlie MBE on collaboration and circularity in a new era of beauty packaging

Change is a constant in any business. But some changes are easier to adapt to than others, and those working in the packaging industry know this better than most. Ahead of her appearance at London Packaging Week, Victoria Brownlie MBE, Chief Policy & Sustainability Officer at the British Beauty Council, discusses what the continuing wave of regulatory changes means for today’s beauty brands.

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