BOOST YOUR REACH, EXPOSURE & ROi
EasyGo is an exhibitor service package designed to boost your visibility, generate more leads and improve your return on investment.
Powered by the latest digital marketing technology, EasyGo helps you reach the right packaging professionals before, during and after the show.
It enhances the face-to-face experience for both exhibitors and visitors, making your participation easier, more effective and fully measurable.
Discover the EasyGo packages here.
EasyGo is an exhibitor service package designed to boost your visibility, generate more leads and improve your return on investment.
Powered by the latest digital marketing technology, EasyGo helps you reach the right packaging professionals before, during and after the show.
It enhances the face-to-face experience for both exhibitors and visitors, making your participation easier, more effective and fully measurable.
Discover the EasyGo packages here.
What's included in your EasyGo package?
My Easyfairs
- Your online exhibitor portal
Plan every detail of your participation and boost your visibility before, during and after the event.
Use My Easyfairs to:
- Showcase your company: clearly present who you are and what you do in as much detail as you’d like.
- Highlight your products & launches: upload your products, solutions and services so buyers can find you online.
- Share news & innovations: Add news, innovations and press releases to keep your profile fresh.
- Access free marketing tools: amplify your presence without spending more.
Packaging Plus app
- Your personalised show experience
Connect with customers, prospects, and partners before, during and post-event.
Why download the app?
- All-in-one tool: Access your entry voucher, the attendee list, and lead collection all in one place
- AI-powered matchmaking: Get tailored networking suggestions based on your solutions and app profile
- Easy meeting setup: Arrange face-to-face meetings seamlessly and chat with potential clients
- Interactive floor plan: Navigate the show floor effortlessly so you won’t miss a thing
Register as stand personnel via My Easyfairs for exhibitor app access.
Visit Connect
- Your quality lead generation tool
Capture and qualify event leads in seconds on your mobile/tablet.
How it works:
- Scan potential clients: Use the Packaging Plus app on your phone to scan the QR code on a visitor badge.
- Qualify your leads: Add free-form notes, use pre-set questions, attach photos or record voice notes about each conversation.
- Export your leads: Access and download all contact details instantly in Visit Connect and via My Easyfairs.
- Follow up effectively: Use your notes to send tailored, relevant follow-up emails and calls.
Use Visit Connect together with Smart Badge technology for maximum lead generation and ROI.
Smart Badge Technology
- Your quantity lead generation tool
Exchange contact information with the tap of a badge.
How it works:
- Smart badges: Visitors and exhibitors get a smart badge containing their contact information on an electronic chip
- Smart Badge readers: Exhibitors have readers linked to their My Easyfairs company profile, products and content.
- Tap to exchange: Visitor tap their badge on the reader and receive the exhibitor’s company and contact details by email.
- Download your leads: Post show, exhibitors can download the data of everyone who tapped their badge on the reader.
The number of Smart Badge readers you have depends on your EasyGo package, you will receive 1, 2 or 3 readers.
What is EasyGo & Smart Badge Technology?
Discover our packages:
GoLeads
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Online profile to post unlimited content all year
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1 Innovation Gallery application to how off your star product
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Personal invite tool: Invite your network and get real time alerts when guests arrive
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Network and schedule meetings inthe event app with AI matchmaking
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Badge scanning via app for more qualified lead
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1 Smart Badge reader to digitally promote products and collect visitor details
GoPlus
Exhibitors receive an average of 33% more leads than GoLeads.-
Online profile to post unlimited content all year
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2 Innovation Gallery application to how off your star product
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Logo highlighted in the online exhibitor list
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Video header at the top of our profile
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Personal invite tool: Invite your network and get real time alerts when guests arrive
-
Network and schedule meetings inthe event app with AI matchmaking
-
Badge scanning via app for more qualified lead
-
2 Smart Badge readers total for more lead opportunities
GoPremium
Exhibitors receive an average of 92% more leads than GoPlus.-
Online profile to post unlimited content all year
-
2 Innovation Gallery application to how off your star product
-
Logo highlighted in the online exhibitor list
-
Video header at the top of our profile
-
Enhanced visibility on the exhibitor list of the online catalogue
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Logo displayed on entrance ticket and every step of the visitor registration journey
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Logo or ad displayed in high-traffic areas at the venue
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Personal invite tool: Invite your network and get real time alerts when guests arrive
-
Network and schedule meetings inthe event app with AI matchmaking
-
Badge scanning via app for more qualified lead
-
3 Smart Badge readers total for maximum lead opportunity
Discover our packages:
- Display your company profile online
(description, products, news & jobs) - Apply for inclusion in the Innovations Gallery (1 INNOVATION)
- Invite customers & prospects, easily and efficiently
- Promote your products, paper-free via smartbadge technology (1 READER)
1 Innovation + 1 smartbadge reader
- Enhance customer engagement: Connect, Interact and Succeed.
- Get details of visitors who touched your reader with their smartbadge
- Capture and qualify leads with ease (UNLIMTED LICENCES)
- Receive real-time SMS alerts when your guests check in.
Unlimited number of Visit Connect licenses
- Display your company profile online (description, products, news & jobs)
- Apply for inclusion in the Innovations Gallery (2 INNOVATIONS)
- Invite customers & prospects, easily and efficiently
- Promote your products, paper-free via smartbadge technology (2 READERS)
2 Innovations + 2 smartbadge readers
- Enhance customer engagement: Connect, Interact and Succeed.
- Get details of visitors who touched your reader with their smartbadge
- Capture and qualify leads with ease (UNLIMITED LICENCES)
- Receive real-time SMS alerts when your guests check in.
Unlimited number of Visit Connect licenses
- Display your logo on the exhibitor list
- Enhance your company profile with a video header
- Display your company profile online (description, products, news & jobs)
- Apply for inclusion in the Innovations Gallery (2 INNOVATIONS)
- Invite customers & prospects, easily and efficiently
- Promote your products, paper-free via smartbadge
technology (3 READERS)
2 Innovations + 3 smartbadge readers
- Enhance customer engagement: Connect, Interact and Succeed.
- Get details of visitors who touched your reader with their smartbadge
- Capture and qualify leads with ease (UNILIMITED LICENCES)
- Receive real-time SMS alerts when your guests check in.
Unlimited number of Visit Connect licenses
- Display your logo on the exhibitor list
- Enhance your company profile with a video header
- Get increased visibility in the exhibitor list
- Capture immediate attention when visitors register online
- Display your logo or ad in high-traffic areas onsite
What is EasyGo & Smart Badge Technology?
As part of your EasyGo package, you will receive 1,2 or 3 smartbadge readers depending on the EasyGo package you have purchased.
On your My Easyfairs account, you will have the capability to upload content for each of your assigned readers.
How does the smart badge work for exhibitors?
At the end of the event day, visitors who have touched on your reader(s) will receive a Visit Summary email.
As an exhibitor, you will also receive all the leads collected from your reader(s) by the end of the event. You can easily download the leads export from your My Easyfairs account.
How does the smartbadge work for exhibitors?
My Easyfairs
The online exhibitor portal that helps you prepare your exhibitor participation down to the last detail.
What can you promote?
- Company information: Let visitors know who you are and what you do in as much detail as you’d like
- Products & launches: Create an online directory of your products, solutions and services
- Job adverts: Promote open vacancies with 1000’s of packaging professionals
- News & innovations: Share company news, product launches and press releases to your profile
You’ll find all brand promotion and marketing tools on My Easyfairs.
packaging Plus app
Maximise your event impact! Connect with customers, prospects, and partners pre, during and post-event.
Why download the app?
- All-in-one tool: Access your entry voucher, the attendee list, and lead collection all in one place
- AI-powered matchmaking: Get tailored networking suggestions based on your solutions and app profile
- Easy meeting setup: Arrange face-to-face meetings seamlessly and chat with potential clients
- Interactive floor plan: Navigate the show floor effortlessly so you won’t miss a thing
Register as stand personnel via My Easyfairs for exhibitor app access.
Visit Connect
Easily gather and qualify leads at the show via your mobile or tablet.
How do you use it?
- Scan potential clients: Use your phone to scan the QR code on a visitor’s badge, all via the Packaging Plus app
- Qualify your leads: Make notes about your interactions with the free-form notes, pre-set questions, photos and voice recordings
- Export your leads: Get immediate access to all contact details on Visit Connect and via My Easyfairs
- Follow up effectively: Use your notes for tailored and relevant follow-up emails and calls
Use Visit Connect alongside the Smart Badge technology for maximum lead generation!
Smart badge technology
Exchange contact information with the tap of a badge.
How does the Smart Badge tech work?
- Smart badges: Visitors and exhibitors get a smart badge containing their contact information on an electronic chip
- Smart Badge readers: Exhibitors have Smart Badge readers containing all the company information from My Easyfairs
- Tap to exchange: A visitor taps their Smart Badge on a reader and receives the company information and contact details via email
- Download your touches: After the show, exhibitors can download the contact info for all visitors who have tapped their badge
The amount of Smart Badge readers you have depends on your EasyGo package.
the packaging plus app: everything in one place
Why download the app?
All-in-One Tool: Access your entry voucher, attendee list, and lead collection in one place.
AI-Powered Matchmaking: Get tailored networking suggestions based on your solutions.
Easy Meeting Setup: Arrange face-to-face meetings seamlessly.
Interactive Floor Map: Navigate the show floor effortlessly.
Get started! Register as stand personnel, complete your profile, and download the app when prompted four weeks before the event.
EasyGo
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Benefits of having EasyGo:
1
life easy
EasyGo makes your participation at London Packaging Week easier and helps you attract more visitors.
2
engagement
EasyGo supports digital engagement between London Packaging Weeks’s exhibitors and visitors.
3
technology
EasyGo takes advantage of state-of-the-art events technology while requiring no technological know-how for users.
4
results
EasyGo ensures you maximise your visibility and lead generation before, during and after the event.
What is the VisitConnect portal?
VisitConnect is a web app offered to all our exhibitors. It is designed to help exhibitors manage the event journey for their team, collect and qualify connections at events, and share company and product information with their visitors.
With VisitConnect, you can:
- Invite clients, partners, and prospects to join the event.
- Set up questions for your connections that are relevant to your business, and that will help your teams in the follow-up process.
- Make and qualify connections during events, by answering pre-set questions, and adding notes, pictures, and voice memos.
- Review and export connections to share them with your team and manage the follow-up process.
“We get really valuable contacts from this exhibition and have good conversations.”
Felicity Murray, Packaging Developer
