Robinson Paperbox Packaging launches Estee Lauder’s Aveda Packaging

Robinson Paperbox Packaging has demonstrated its expertise in premium packaging by creating two exquisite promotional boxes for Aveda, Estee Lauder’s esteemed haircare brand. These meticulously crafted boxes feature a sophisticated design, incorporating a black lined board interior and a CMYK outer design with both matt and gloss UV varnish finishes. This combination not only ensures a visually striking appearance but also adds a luxurious touch to the packaging, aligning perfectly with Aveda’s brand image of elegance and quality.

Jon Walker, the new business development manager at Robinson Paperbox Packaging, shed light on the advanced technology utilised in the production process. These boxes were manufactured on Robinson’s latest SATE rigid box line, known for its unparalleled precision and ability to produce exceptional quality boxes. This investment in cutting-edge machinery underscores Robinson’s commitment to delivering top-notch packaging solutions that exceed client expectations.

Pierre-Alexandre Latimier, marketing assistant for Aveda EMEA, expressed his satisfaction with Robinson’s performance, emphasising their reliability and ability to meet tight deadlines. This is particularly noteworthy given the demanding nature of the project, where prompt delivery was crucial to Aveda’s marketing strategy.

Overall, Robinson’s collaboration with Aveda exemplifies the company’s dedication to excellence and innovation in the packaging industry. By combining state-of-the-art technology with meticulous craftsmanship, Robinson continues to position itself as a trusted partner for premium brands seeking exceptional packaging solutions.