Noughty Unveils Sophisticated New Look for Its Still Wine Range

The new look features elegant typography, metallic accents, and tactile elements, reinforcing Noughty’s positioning as a luxury alcohol-free wine brand that can stand alongside traditional wines in high-end venues.

Since launching in 2019, Noughty has transformed the non-alcoholic wine category, shifting perceptions from budget-friendly alternatives to premium, sophisticated choices. Founder Amanda Thomson highlighted the brand’s mission to elevate de-alcoholised wine, moving it beyond the sub-£5 category into a competitive market segment. The updated packaging reflects this vision, making Noughty a desirable option for discerning consumers seeking high-quality alcohol-free alternatives.

Currently retailing at £10-12 in the UK off-trade, Noughty plans to launch even more premium expressions later this year, crafted in collaboration with expert winemakers. The brand is now available in over 40 countries, with the U.S. as its fastest-growing market, and can be found in renowned venues like Raffles OWO London, MOMA New York, and the Mandarin Oriental Group.

As the demand for luxury alcohol-free beverages continues to rise, innovative packaging plays a crucial role in shaping consumer perceptions. To explore the latest trends in premium packaging design, London Packaging Week offers an essential platform for industry professionals.