Advanced Track & Trace
About us
As a major brand protection player, Advanced Track and Trace Company presents its overt and covert anti-counterfeit solutions, per unit traceability with aggregation, grey market monitoring, tampering detection and CRM.
Advanced Track & Trace® has worked with authorities, international groups and small companies to tackle illicit trade: wines and spirits, tobacco, pharmaceuticals, cosmetics, electronics, spare parts, food, luxury...
With almost 20 years of experience in the authentication and identification of physical supports and secure traceability, Advanced Track & Trace® serves its markets with full knowledge of their needs in order to elaborate the best strategies and to build the most suitable solutions. Specialized in the integration of digital technologies applied to the printing/marking of physical supports, and their remote use, Advanced Track & Trace® offers sustainable, value-creating, security-enforcing solutions to its clients based on highest level science R&D program.
Products & services
Seal Vector
A pioneer of so-called PUF (Physical Unclonable Functions) and Security by Design technologies, ATT developed these technologies in the 2000s and has continued to develop them since then. A large and solid portfolio of patents, proven know-how and experience spanning more than 15 years make ATT and Seal Vector® the world benchmarks for these technologies. - Proven and secure: integrated into billions of products every year, for over 15 years, used in the world of banknotes for several years, the Seal Vector® authenticating tracer offers the highest level of security. It is used as legal proof in several countries. - zero Eco-environmental impact: does not require any consumable. Printed, it uses the consumables already in use; marked, it is integrated by simple laser abrasion. It thus has no impact on the environmental balance of the product. - Discreet: measuring from a few microns to a few mm², the Seal Vector® adapts to all sizes of products and packaging, it can be hidden in a print background, a logo, a graphic, etc. - easy to integrate: compatible with existing equipment, flexible, quick to integrate and use, it allows reading in the field using a smartphone through a webapp. Competitive: without consumables and without complex equipment required, it is an extremely competitive technology.
IDTrackSuite
IDTrackSuite is a powerful software suite designed to ensure complete visibility across the entire product lifecycle - from manufacturing to distribution. By integrating with ERP and WMS systems through APIs, it captures and connects critical data and events at every stage. The suite also enables product verificaiton in the field via a smartphone app and empowers consumers to verify theirpurchases, directing them to the brand’s portal for postpurchase information and engagement. With intuitive dashboards and advanced reporting tools, IDTrackSuite transforms raw data into actionable insights, helping businesses improve efficiency, ensure compliance, and build consumer trust.
GhostSEAL
The GhostSEAL® ATT Solution is a patented digital watermarking - a sophisticated technology designed to embed imperceptible patterns of information into physical media (packaging or label). GhostSEAL® offers a powerful means of product identification enabling grey market analysis when diverters have removed all standard identifiers – such human readable serial number or 2D Barcode (Datamatrix or QR-Code). It is a solution to control grey market with an inconspicuous marking on the physical substrate enabling product identification. The solution is flexible in terms on marking capabilities has it can be printed with conventional printing techniques (Offset, Flexography, …) or with digital presses (Electro-Ink, Laser, Inkjet DOD, …). 1. How it Works GhostSEAL® is achieved by embedding subtle patterns of dots into the artwork design. Each pattern of dots is unique per product. And each pattern is composed of a 5x5mm sub-pattern that is duplicated across the entire packaging component. The sub-pattern contains the encrypted identifier creating a digital signature for the product. GhostSEAL® can be verified with the use of a smartphone application. Images are captured and analysis by the application. Frequency analysis is used to verify the position of the dots. When obtained, the dots pattern is deciphered to retrieve the unique identifier of the label. 2. Key Features Inconspicuous : GhostSEAL® is almost imperceptible to the naked eye, ensuring that it does not interfere with the original design. Uniqueness : Each digital watermarking code is unique at the item, providing a distinct identifier that enhances traceability and detection of grey-market. The digital watermarking is also embedded inside 2D-Code such as QR-Code; but without impacting their readability. Robustness: GhostSEAL® has been designed to be robust against the removing of identifiers by diverters. Just a small piece of the packaging component should enable its identification.