
OPRL
About us
OPRL is a not-for-profit organisation dedicated to helping consumers recycle more effectively. We work closely with brands and retailers and those throughout the packaging supply chain, offering expert guidance on packaging recyclability and helping them label packaging correctly. Our goal is to empower consumers to make informed recycling decisions at the point of disposal.
Recent independent research (April 2025) shows that labelling remains the primary way consumers know what they can recycle, and 2/3 say they'd rather buy from brands that use clear recycling labels.
Members gain access to our trusted recycling labels, exclusive tools and resources, and technical expertise from our Member Support Team. We also represent our members at key industry discussions to ensure their voices are heard. OPRL's team and tools can also help you reduce Extended Producer Responsibility (pEPR) fees.
We're committed to continuously developing new labels, tools and services to adapt to industry changes and keep our members ahead.
Visit our stand to discuss how membership can work for your business.
Products & services
Recyclability Assessment Tool (RAT)
pEPR recyclability assessments - are you ready? OPRL's Recyclability Assessment Tool (RAT) simplifies your pEPR packaging assessments and gives you: Clear RAG ratings, aligned with packing Extended Producer Responsibility (pEPR) Actionable improvement tips to help cut costs Ability to download and share with your team or to use as evidence 15+ years of industry experience and a team on hand to help. Simplified assessments you can trust. Start your assessments today.

About Membership
Here are the exclusive benefits you'll enjoy as a member: Trusted recycling labels: Clear, accurate and widely recognised recycling labels to help consumers recycle correctly and strengthen their trust in your brand. Member exclusive tools & resources: Access exclusive tools to ensure accurate labelling, assess recyclability, and enhance the sustainability of your packaging. Explore the Member Hub — a dedicated space packed with practical information and guidance to help you make the most of your membership. Support to reduce costs: Fully aligned with PackUK's Recyclability Assessment Methodology (RAM), our Recyclability Assessment Tool (RAT) evaluates the recyclability of your packaging and provides actionable advice to improve it. By enhancing recyclability, members can reduce environmental impact and Extended Producer Responsibility (pEPR) fees. Our team works closely with members to enhance packaging and implement the correct labels, which helps to boost material collections and offset disposal costs. Technical expertise: Our Member Support Team offers expert guidance (backed with insights from our Technical Advisory Committee) to help members navigate complex recycling requirements and legislation. With 1-2-1 support on hand, our members know that help is there when they need it. Keeping you connected: As a trusted voice in the packaging industry with 15+ years of experience, we represent our members at key industry discussions to ensure their voices are heard. Stay informed of updates and insights through our webinars and newsletters. Future-proofed packaging solutions: We're continuously developing new labels, tools and services to adapt to industry changes and keep our members ahead. Visit our website for further information on pricing and how to sign up.
News

The Evolution of the OPRL Recycling Label
See how OPRL and our labels have evolved over the years

Certified as Recyclable: Now Including Fibre-Based Packaging
We’ve extended our Certified as Recyclable scheme.

Understanding Consumer Behaviour and Attitudes Towards Recycling
Our 2025 Consumer Survey Report digs deep into consumer behaviour and attitudes towards recycling.