ThePackHub
About us
ThePackHub is a global packaging innovation consultancy that delivers technical services, events and membership platforms: Innovation Plus, Innovation Zone and Patent Zone. We are an essential resource hub for everything packaging innovation. Founded in 2012 by CEO Paul Jenkins, we are trusted by leading brands, retailers and packaging suppliers to turn complex challenges into actionable, forward-thinking solutions. At the core of ThePackHub’s offering is a commitment to equipping businesses with effective insights, strategies and innovations that reshape the way packaging is created and perceived. Our flagship Innovation Zone is a comprehensive, searchable database of global packaging innovation, valued by both the world’s largest companies and the most ambitious start-ups. ThePackHub is a community that plays an important role in connecting the packaging world through its events and initiatives, bringing together the brightest minds to share knowledge, spark innovation and drive the industry forward.
Products & services
Innovation Plus
We’re excited to announce our most valuable service ever: your next-generation packaging innovation platform. Innovation Plus combines our gold-standard services with even more powerful, industry leading tools. These compound, to create the industry’s most powerful innovation platform.
Innovation Zone
The packaging industry’s best resource for tracking all the latest international packaging innovations. The Innovation Zone is a searchable, global packaging database that tracks over 11,500 packaging initiatives. Updated weekly, it provides brand owners, retailers, and suppliers with insights into new materials, sustainability trends, and competitor activity from the concept stage to in-market launches
Patent Zone
The packaging industry’s unique resource for tracking the latest standout international patents. The Patent Zone is designed as a resource to help brand owners, retailers, and packaging suppliers track, analyse, and draw inspiration from the latest international packaging patents.
Innovation Services
Do you have an important packaging project coming up? If so, we have some great news for you. Our Innovation Services team includes some of the industry’s most respected packaging technologists. They’re highly experienced professionals, who will provide you with exactly what your project needs.
Packaging Academy
Confident packaging decisions start here. ThePackHub have pushed the boundaries of packaging innovation for the world’s most demanding brands, retailers and packaging suppliers. And with the Packaging Academy, we’re pushing the boundaries of packaging training, too. We created the Packaging Academy, following conversations with packaging professionals, who wanted access to better training. You made it clear from your survey responses that you demand training that covers areas, from legislation and compliance, materials and functionality, sustainability and innovation, to practical and operational knowledge. Training that comes with context, which you can relate to and apply. Training that’s designed with the same commitment to excellence, which ThePackHub is known for.
Packaging Startup Awards
ThePackHub is proud to announce the return of the Packaging Startup Awards for 2027, celebrating and promoting groundbreaking packaging innovations from startups around the world. The awards recognise emerging businesses pushing boundaries across sustainability, functionality and design and actively shaping the future of packaging. Winners will be announced live at Packaging Innovations 2027. Could your innovation be taking centre stage?
Events & Webinars
From exclusive events and discovery days to industry awards and monthly webinars, we create opportunities for packaging professionals to learn, connect and stay ahead. Our free monthly webinars bring together leading experts to explore the latest innovations, technologies and trends shaping the packaging industry, helping you discover new ideas, hear real-world insights and keep up with a fast-moving market. Whether online or in person, our events are designed to deliver practical value and meaningful industry connections.
Innovation News
Explore the latest packaging innovation news, trends, and expert insights and analysis curated by ThePackHub team. Stay informed on leading developments, sustainable packaging solutions, and industry updates from around the globe. Bookmark this page to ensure you’re always in the loop.