The packaging industry’s brightest innovators and most creative minds were celebrated at the London Packaging Week Innovation Awards 2025.

From technical breakthroughs to artistic craftsmanship, last year’s winners demonstrated the power of packaging to connect brands and consumers in new and imaginative ways.

In the report, you’ll discover:

• Key trends emerging from the 2025 finalists
• How brands are using packaging as a storytelling tool, experience and cultural artefact
• Real examples of innovation from designers, artists, technologists and brands across the UK