Decoding Packaging Design: Why now is a good time to recall the key principles.
Vincent Villeger, Creative Director, Designer: Luxury & Beauty Packaging An exploration of the key principles to good packaging design, and why now is a good time for being reminded of them. Award winning product, retail and packaging designer Vincent Villeger discusses how to achieve good delivery outcome through collaboration and communication. Illustrated by his work […]
WRAP Trend Report: Policy in Packaging Premiere; the latest developments and implications to producers of premium
Claire Shrewsbury, Director Insights & Innovation, WRAP Claire will share the latest updates on new packaging reforms including the implications on the sector of Extended Producer Responsibility and consistent collections in England, highlighting the latest Green Claims Code. These developments will be discussed with all markets in mind, but focus on how the premium market […]
Luxury doesn’t have to cost the earth
Paul Hamilton, Head of Wine & Spirits, Hunter Luxury In this session, Paul Hamilton will take us on a journey of gifting; where it has come from and where it is going. Luxury brands continue to align their packaging with their sustainable values, and, through practical examples, Paul will show that it is possible to […]
PENTAWARDS: CAPITAL OF DESIGN SESSIONS – The Architect, The Artist, and The Activist: A new mindset for building brands that people truly care about
Craig Barnes, Elmwood London Executive Creative Director for Mars Having a brand purpose that stands out from the crowd is one thing. Connecting with your audience on a visceral level is quite another. Join Elmwood London’s Craig Barnes (Executive Creative Director, Mars) to discuss the mindset required to build brands that people truly care about.
Luxury look and feel in 2023 – the colour and material trends defining the year to come
Laura Perryman, CMF Designer and Trend Forecaster, Colour of Saying Tracking consumer insights and movements but also rapidly evolving technologies is key to understanding what colours and materials will be important for the luxury landscape. With evolutions in digital spaces and experiences, the Metaverse and its connected economies have already started to influence the luxury […]
Keeping up with market disruptors: How FMCG is reshaping luxury packaging
Dewi Pinatih, Head of Product Design & Design Journalist, Stylus Despite tumultuous times, the packaging industry is facing challenges head-on, and none more so than the FMCG category. Join Dewi Pinatih, head of Product Design at trends and insights expert Stylus, as she provides a detailed overview of the packaging landscape across 2022/23. With a […]
A Positive future for Luxury: How Trust and Transparency create value
Amy Nelson Bennett, CO-CEO, Positive Luxury With trust fast becoming the ultimate currency in business relationships and the increasing focus on sustainability disclosure, Positive Luxury, creators of the Butterfly Mark certification, summarise how luxury brands, suppliers and retailers can measure, manage and report their net positive impact across ESG indicators to create business value.
Look Ahead: “New luxury”. How narrative and consumer-centric design, enables a more meaningful brand experience in luxury markets.
Joerg Rhoden, Senior Consultant, & Anna Weinrich, Senior Strategy Manager, WIN Creating Images A highly visual presentation with inspiring examples in brand experience, visual languages and packaging design. We broach the issue of how current crises like Covid, economic and political tensions and climate change are affecting the meaning of Luxury. The gap between inherent […]
PENTAWARDS: CAPITAL OF DESIGN SESSIONS – Desirable Sustainability: How to be wanted
Becky Stones, Creative Director, Good by Design At a time when packaging is under the microscope more than ever, how can we ensure luxury packaging is sustainable, functional and circular, whilst still remaining faithful to the brand image? From sharing why meaningful change begins at a brand level, understanding when to innovate or iterate, to […]
Using sustainable storytelling to unlock the new premium
Nick Dorman, Managing Director, Echo In years past, ‘premium’ products were typically defined by heavy materials, elaborate designs, and gilt coatings. These were perceived as hallmarks of quality, craftsmanship, and exclusiveness. Now, with the increase in demand for ethical products, perceptions of what should define ‘premium’ and ‘luxury’ are changing. Sustainability has now become a […]
Ultra-luxury vs sustainability: the battle to balance the beautiful, the useful and the responsible
Jean-Dominique Andreu, Luxury Wine & Spirits advisor & Consultant, Jean-Dominique Andreu Luxury is characterised as the desire for beauty and goodness, for the unique and for an unforgettable experience. The post-COVID world of luxury has changed. ESG (Environment, Sustainability and Government) is today THE leading concern among consumers in the luxury sector. As we know, […]
