Brand Protection

Fedrigoni Group has gone one step further in the fight against fake products by introducing a unified range of paper products and self-adhesive materials for brand protection in the commercial sector.

Counterfeiting is a growing concern for many companies wishing to protect their reputation and brand. Assuring and tracking the authenticity and integrity of products in the age of e-commerce is a challenge for every industry. A product's originality and exclusivity are a direct extension of the brand, an expression of its quality and prestige, and play a key role in consumers' purchasing preferences.

The synergy between the paper and self-adhesives divisions has enabled Fedrigoni to design highly customisable brand protection solutions, with different materials and multiple functionalities, which respond in a targeted manner to the anti-counterfeiting and anti-tampering objectives specific to each sector.

In more detail, Fedrigoni's anti-counterfeiting offering covers all requirements for the creation of seals on self-adhesive materials and tamper evident packaging. These include voids, which are customisable film products that transfer a design or text to the substrate when removed from the item and can no longer be repositioned; ultra destructible materials, which break irreparably if an attempt is made to remove them after application; delaminating materials, which are destroyed by delamination; and holographic materials, which can be customised with different levels of security features for brand protection. Also available are tamper evident solutions specifically designed to prevent the cardboard on which the seal is applied from ripping if an attempt is made to open the packaging, or security papers, in which fibres, confetti and other special pigments can be embedded to increase the level of authentication. Each product offers a different form of verification and authentication, depending on specific needs: from visible solutions, which are immediately recognisable by looking at or touching the label, to forensic solutions, which require highly specialised equipment for verification.