Esko launches new WebCenter Go to help emerging brands streamline packaging artwork and ensure compliance

EEsko has launched WebCenter Go, a new SaaS packaging management platform that helps growing brands simplify label reviews, accelerate product launches, improve collaboration, and increase efficiency.

Esko launches WebCenter Go for growing brands

Esko has introduced WebCenter Go, a new cloud-based packaging management platform designed specifically for growing brands that need a simple, scalable way to manage packaging reviews and approvals.

Built for in-house packaging teams, WebCenter Go streamlines collaboration, accelerates product launches, and helps reduce errors through intuitive workflows, proofing tools, and pre-built approval templates. Teams can manage artwork reviews, validate packaging content, compare versions, and ensure quality from a single platform.

A key innovation is Esko Comply, the new AI-powered validation tool integrated into WebCenter Go. It automatically checks packaging and labels for critical issues such as missing allergens, barcode errors, FDA formatting requirements, and other compliance risks using customizable AI-driven rules.

"Growing brands need to move quickly without compromising quality or regulatory compliance," said Srinivas Kuppa, Chief Product Officer at Esko. "WebCenter Go delivers an easy-to-use packaging management solution that helps teams collaborate more efficiently, standardize workflows, and bring products to market faster."