Esko launches new WebCenter Go to help emerging brands streamline packaging artwork and ensure compliance

Esko has launched its latest packaging management solution – WebCenter Go, a new SaaS platform specifically designed to help growing brands streamline the label review process, speed up product launch and boost efficiency.

“Tailored for in-house packaging production teams of emerging brands, WebCenter Go is a lighter, more intuitive alternative to enterprise-level workflow systems,” said Esko Chief Product Officer Srinivas Kuppa. “Accessible, scalable, and designed for fast-moving product teams, WebCenter Go broadens the functionality of our flagship WebCenter packaging management platform and enables growing brands to collaborate on packaging, eliminate errors, ensure quality, and go to market faster than competitors.”
A packaging artwork management platform developed to meet the challenges faced by growing brands, features like a flexible workflow builder with templates for packaging reviews and a rich proofing toolkit make WebCenter Go a collaboration hub for NPD, regulatory affairs and other teams to ensure packaging artwork is produced right first time, every time.
“Packaging and label development can get messy fast, especially when you’re juggling launches, revisions, and approvals across teams,” he said. “From customizable checklists and color accuracy verification to making version comparison quicker and easier, WebCenter Go enables teams to build approval workflows, proofread pack copy and check artwork compliance all in one place and right out of the box.
“Moreover, it features our new AI-powered tool, Comply, which offers an intelligent, automated way to validate critical components of product packaging and promotional materials,” said Srinivas. “
“With WebCenter Go, teams have a complete packaging management solution that helps them move fast without compromising on quality, user experience or regulatory standards,” he said. “Pre-built templates, transparent workflows, a user-friendly interface, rapid deployment and the flexibility to adapt to a company’s evolving packaging needs ensure that WebCenter Go is the ideal packaging management solution for growing brands.