Berlin Packaging | BlueSky
Navigating the Packaging & Packaging Waste Regulation (PPWR)
The Packaging and Packaging Waste Regulation (PPWR), adopted by the European Parliament in 2024, marks a major shift for brands selling into the EU.
The Packaging and Packaging Waste Regulation (PPWR), adopted by the European Parliament in 2024, marks a major shift for brands selling into the EU. Taking effect in late 2025 or early 2026, it sets out bold targets to reduce waste, increase recyclability, and introduce minimum recycled content requirements.
For UK brands exporting to Europe, this isn’t just a regulation – it’s a growth opportunity.
What's behind the regulation? By 2030, plastic packaging in the EU must include at least 30% post-consumer recycled (PCR) content by 2030. This increases to 50% by 2040.
What the PPWR covers - key requirements:
- Recyclability
- Reuse targets
- PCR content mandate
- Single use packaging bans
How BlueSky supports PPWR compliance:
- Mono-material packaging
- PCR content packaging
- Reusable formats
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