CHUPI DIAMONDS

Independent Creative consulting for Luxury and Beauty brands.

I designed the new suite of packaging for ethical diamond jewellery brand Chupi following their rebrand.

To achieve the required contemporary classicism, I drastically reduced packaging sizes (as well as the use of copy) and implemented the brand's new assets: from the softer shade of pink, to the monogram.

A kinetic platform within the clamshell gift box gently lifts the ring box on opening - injecting surprise in the experience right when it matters.

Together with Nirvana CPH we went through an extensive materials selection process to achieve the required level of luxury, whilst helping the brand move towards their sustainability goals.

Thanks to the team:
Emily Turner, Chupi Sweetman, Katie Kubrak, Spencer Wallace,Zoe O, Louise Heller, Joy Kiely and Kate Nolan

Photo © Chupi