Nestlé Confectionery announces major packaging innovations for Quality Street and KitKat
Nestlé Confectionery today announces industry-leading packaging innovations for two of its best-loved brands – Quality Street and KitKat.
Quality Street will move to recyclable paper packaging for its twist-wrapped sweets. By replacing the double layer of foil and cellulose with a paper wrap, Quality Street will remove more than two billion pieces of packaging material from the brand’s supply chain.
At the same time, KitKat will introduce wrappers made with 80% recycled plastic. These wrappers can be recycled at more than 5,000 supermarkets across the UK – and placed in household recycling in the Republic of Ireland. The rollout will begin this month on the brand’s flagship two-finger products, before being extended across the entire range by 2024.
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