The center is hoping to collect 2,000 tons of plastic that would otherwise end up littering our oceans and will empower the lives of some 2,000 people from local communities. The packaging collected will be used to produce the 100 percent recycled plastic bottles for the brand’s Ultra Doux range.

Plastic collection kiosks will be set up in 20 locations across Mumbai, Chennai and Delhi to encourage consumers to dispose of their waste responsibly.