NYX releases new Avatar: The Way of Water-inspired collection
- November 30, 2022
- Cosmetics Business
NYX said the palettes, lipsticks, facial mist and paint are all created with recycled materials, in keeping with the movie franchise’s environmental focus
NYX has launched a new make-up collection inspired by Avatar: The Way of Water, the upcoming sequel to director James Cameron’s original space epic.
The range comprises of highlighters, lipsticks, glosses, paints and a setting spray, featuring vibrant, bioluminescent hues based on the film’s alien race, the Na’vi.
The new collection will be available to purchase online at nyxcosmetics.com, with prices ranging from US$9 – $40.
“As a beauty brand known for launching the boldest pro-level pigments, we’re thrilled to collaborate with 20th Century Studios’ Avatar: The Way of Water to help bring the vibrant and colourful world of Pandora to life through this unique collection,” said Yann Joffredo, global brand president of NYX.
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