NYX releases new Avatar: The Way of Water-inspired collection
- November 30, 2022
- Cosmetics Business
NYX said the palettes, lipsticks, facial mist and paint are all created with recycled materials, in keeping with the movie franchise’s environmental focus
NYX has launched a new make-up collection inspired by Avatar: The Way of Water, the upcoming sequel to director James Cameron’s original space epic.
The range comprises of highlighters, lipsticks, glosses, paints and a setting spray, featuring vibrant, bioluminescent hues based on the film’s alien race, the Na’vi.
The new collection will be available to purchase online at nyxcosmetics.com, with prices ranging from US$9 – $40.
“As a beauty brand known for launching the boldest pro-level pigments, we’re thrilled to collaborate with 20th Century Studios’ Avatar: The Way of Water to help bring the vibrant and colourful world of Pandora to life through this unique collection,” said Yann Joffredo, global brand president of NYX.
Check out our socials
Lorem ipsum dolor sit amet, consectetur adipiscing elit Lorem ipsum dolor sit amet, consectetur adipiscing elit
The latest packaging projects
Experts rally behind London Packaging Week Innovation Awards
Christelle Anya, the driving force behind the prestigious ADF, PCD, & PLD Innovation Awards in Paris, and Paul Jenkins, one of the foremost packaging experts in the UK, explain why they’re throwing their weight behind the brand-new London Packaging Week Innovation Awards.
Producers relish the omnichannel packaging challenge
Packaging design teams are at the forefront of driving innovation, shaping brand identity, and captivating audiences.
