Weetabix has announced that its entire range of products has been developed to meet its sustainability target two years ahead of schedule, which was set by WRAP. 

The company stated that the achievement significantly impacts its entire product portfolio. Weetabix products now have paper-based packaging components and Weetabix On The Go drinks bottles that are easily recyclable at home. Additionally, most major supermarkets can recycle plastic wrap components with soft plastics.