Fanta announces first ever brand revamp in partnership with JKR
- April 5, 2023
- Packaging News
Soft drink giant Fanta has announced its first-ever global brand identity redesign, with ‘bright and bold’ designs.
The Coca-Cola Global Design team worked with design agency Jones Knowles Ritchie (JKR) to lead the brand redesign, with a focus on creating a fun and enjoyable beverage for consumers.
As part of the brand redesign, a new logo and custom typography were created, and a color system was developed using easily recognizable colors. The graphic system was further enhanced by illustrations created in partnership with Brazilian artist Lucas Wakamatsu.
Additionally, photography plays a significant role in giving the brand a vibrant and lively atmosphere.
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