This bag is crafted using 100% recycled paper sourced from James Cropper’s Rydal Packaging Collection, which is made from post-consumer waste. The bag’s design draws inspiration from Middle Eastern motifs and aesthetics, showcasing unique cultural influences.

Tricia Hartmann, global packaging lead at James Cropper, said: “Design with sustainability in mind is high on the agenda for brands in every sector, including luxury. There has always been a degree of resistance to choosing recycled materials, born from the perception that it means a compromise on quality and beauty. This design demonstrates that is not the case.”