H&M Beauty is gearing up to launch its very first flagship store in Norway next month, further cementing its presence in the beauty industry. The expansive 300sqm space, located within H&M’s store at Karl Johans Gate, will offer an extensive selection of makeup, skincare, and body care products from the renowned fashion retailer. Doors are set to open on May 4th

It will also stock 80 Scandinavian and world-leading beauty brands, including Huda Beauty, Wishful, Kayali, Smashbox, Anastasia Beverly Hills, KVD, Origins and Emma S. 

Designed to provide a seamless shopping experience, the flagship store will have its own dedicated entrance from the lively high street. Customers can look forward to indulging in experiential offerings such as beauty bars and personalized consultations with in-store advisors. The store’s interior will boast a tranquil and spa-inspired aesthetic, featuring a chic cocktail bar that creates a unique atmosphere for socializing and self-care, as mentioned by the brand.