AI and the future of packaging
The packaging industry’s future will be shaped by various disruptive trends, and artificial intelligence (AI) will play a pivotal role in transforming packaging companies. To stay ahead in the fast-paced FMCG industry, food and drink brands must invest in leveraging AI technologies. Adam Sears, VP of Client Service (UK/IE/AUS) at Equator Design, provides insights into the key areas where brands should focus their investments to stay competitive.
The viral success of ChatGPT has reignited the conversation on the roles of humans and machines in society, highlighting the transformative power of AI across all industries. When harnessed effectively, AI can provide businesses with a competitive edge. Those who fail to grasp its applications risk falling behind in the ever-evolving landscape of technological innovation.
Understanding consumer motivations
The remarkable data-driven capabilities of AI enable brands to collect and analyse vast amounts of information, allowing for sophisticated audience behavior modeling. This empowers retailers, for example, to strategically design their own-brand ranges with tiered pricing, leveraging insights from AI to make informed packaging decisions, shape compelling value propositions, and optimize marketing efforts.
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