FMCG News – Elmwood designs brand refresh for Dolmio
- April 25, 2023
- Packaging News
Pasta sauce maker Dolmio has refreshed its look in partnership with brand consultancy Elmwood.
In an effort to attract younger customers and expand beyond its usual family-oriented audience, the company’s revamped visual identity will include nods to Italian heritage.
Elmwood said: “Dolmio’s word mark is also a significant diversion from the brand’s previous identity and of pasta sauces in general, with a more eye-catching and ‘epic’ quality that captures the joy we get and the freedom we feel from creating big-hearted Italian meals full of overflowing yumminess. This is personified by the exclamation mark, an epic celebration that’s big and bold, full of generosity and warmth.”
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