FMCG News – Elmwood designs brand refresh for Dolmio

In an effort to attract younger customers and expand beyond its usual family-oriented audience, the company’s revamped visual identity will include nods to Italian heritage.

Elmwood said: “Dolmio’s word mark is also a significant diversion from the brand’s previous identity and of pasta sauces in general, with a more eye-catching and ‘epic’ quality that captures the joy we get and the freedom we feel from creating big-hearted Italian meals full of overflowing yumminess. This is personified by the exclamation mark, an epic celebration that’s big and bold, full of generosity and warmth.”