Emirates collabs with Dior and Davines to maintain cabin crew beauty standards
- May 16, 2023
- Cosmetics Business
The Dubai-based airline has partnered with the luxury beauty brands to offer flight attendants grooming advice to keep up appearances
Emirates has partnered with two prestigious luxury beauty brands to ensure that the airline’s Dubai-based cabin crew maintains their renowned “signature glamour.” Dior and Davines, the Italian hair care brand with B Corp certification, will collaborate with the travel company to establish The Emirates Beauty Hub at its Dubai headquarters. This hub will be open daily to serve the 18,000 Emirates cabin crew members based in the city. Trained consultants from Dior and Davines will provide personalized appointments for makeup application and advice on skincare, haircare, and grooming.
Emirates has emphasized that its staff will be recommended specific Dior beauty products to recreate the airline’s distinctive makeup uniform. These recommendations include Dior Forever Skin Glow foundation, Diorshow On Stage Liner, Dior Backstage Face and Body Flash Perfector Concealer, and Rouge Dior Forever Liquid. Additionally, the Beauty Hub will offer guidance on nutrition and fitness, providing cabin crew members with “best practices” in these areas.
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