Nespresso and Royal Mail Revolutionize Coffee Capsule Recycling with New Partnership
Convenience Meets Sustainability: Nespresso Joins Forces with Royal Mail for Easy At-Home Recycling Solutions
Photo from www.greenqueen.com.hk
Coffee lovers can now opt for a hassle-free doorstep collection by their local post-worker through Royal Mail’s returns service, or choose to drop off their used capsules at any of the 14,000+ Royal Mail locations, including Customer Service Points and Post Offices.
Nespresso’s decision to team up with Royal Mail stems from insights derived from commissioned research, revealing that while 91% of Brits claim to regularly recycle, 42% find the process confusing, and 32% deem it challenging.
Anna Lundstrom, CEO of Nespresso UK & ROI, expressed the significance of the partnership, stating, “Nespresso’s official partnership with Royal Mail brings recycling to the heart of the community, no matter where you live in the UK. Recycling needs to be convenient, simple, and sustainable – and our partnership with Royal Mail is central to achieving that vision.”
Nick Landon, Chief Commercial Officer at Royal Mail, echoed the sentiment, stating, “We’re really pleased to be working with Nespresso to support their coffee capsule recycling. Everyone knows when their postie delivers so it’s really convenient to arrange for them to collect at the same time.”
This collaboration not only addresses the recycling challenges highlighted by the research but also aligns with Nespresso’s commitment to making sustainability accessible to all, leveraging the extensive network and eco-friendly practices of Royal Mail.
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