Sunhouse, the design agency, has unveiled its creative touch for Peroni Nastro Azzurro’s Christmas 2023 campaign, wrapping up the festive season with limited edition packaging. Described as exuding flair and ‘effortless style,’ the design aims to embody Peroni’s identity as a beer of celebration, encouraging everyone to ‘Live Every Moment’ during the holidays.

The agency’s brief from the Italian lager brand was to develop a campaign that not only crafted impactful packaging but also delivered in-store activation. Sunhouse took a unique approach by re-imagining Peroni’s iconic blue ribbon, giving it a more fluid and free form. Adorned with delicate snowflakes, the ribbon elegantly weaves through Peroni’s logo on in-store displays and on the pack, embracing the festive spirit.

The bottle itself is adorned with the revamped blue ribbon, showcasing an elegant finesse that makes it truly ‘fit for the festive season.’ The creative also emphasizes the application of Peroni’s classic Amaretti Marque, providing distinct elements with the space to stand confidently on their own. This approach allows Peroni to showcase its achievements as one of the world’s most distinguished beers.

Camilla Scognamiglio, global marketing manager at Peroni Nastro Azzurro, commended Sunhouse’s work, stating, “Sunhouse’s work on our Christmas campaign is a perfect example of just that. Catching the eye with flair and distinct Italian style, the creative strikes the exact right balance, authentically delivering impact to engage new audiences as we wish all a Buon Natale.” The collaboration between Sunhouse and Peroni reflects the brand’s philosophy that it’s not just about what they do, but how they do it, showcasing authenticity and engagement in their festive campaign.