The Protein Ball Co has taken a bold step forward by introducing two enticing vegan flavours, Choc Chip Muffin and Salted Caramel, expanding its offerings for the on-the-go market. Simultaneously, the brand has undergone a complete refresh, presenting a more sophisticated appearance for its 45g packs, featuring a prominent image of the protein ball and enhanced labelling.

Founder of The Protein Ball Co, Matt Hunt, expressed excitement about the new additions, stating, “We are excited to be introducing two fantastic new flavours to our popular range of protein + vitamin balls that are designed for consumers with specific health goals in mind, but who also have a sweet tooth.” He further explained that the brand refresh was driven by customer feedback, aiming to align the packaging with the high quality, key features of being high protein, no added sugar, gluten-free, and 100% natural. Hunt hopes these innovations will incentivize retailers to stock their products, offering consumers a delightful and health-conscious snack option.