Brandon Redesigns Paulig Coffee’s Mundo Range with Bold, Sustainable Packaging Celebrating Coffee Origins
- 6 January 2025
Brandon Consultants helped Paulig Coffee unveil a bold redesign for its sustainable coffee range, Mundo.
The new design emphasises the ethical sourcing and flavour diversity of each coffee variant while celebrating their origins.
Paulig, known for its commitment to sustainability, sought a fresh visual approach that appeals to a growing consumer base that values not just taste, but also environmental responsibility.
The redesigned packaging uses vibrant, region-inspired visuals, with colour schemes and animal illustrations that represent the coffee’s country of origin. This approach fosters an emotional connection with consumers and sets the brand apart in a crowded market. The range includes four coffee variants: Original, Mexico, Colombia & Honduras, and Rwanda & Nicaragua.
The bold on-pack architecture, featuring Paulig’s “Pauligon” brand asset, helps make product navigation easy while highlighting key benefits and tasting notes.
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