Susanne Kaufmann unveils refreshed packaging reflecting alpine heritage and sustainable values

Luxury skincare brand Susanne Kaufmann has introduced a refreshed packaging design that encapsulates its commitment to natural beauty, sustainability, and its Austrian alpine roots. Collaborating with London-based agency Free The Birds, the brand’s new secondary packaging features a prominent red bird motif – a symbol previously used in seasonal gift sets – now serving as a central design element across the product range. This bird represents the brand’s dedication to “slow beauty” and environmental consciousness.

The updated packaging boasts a soft-touch, clean, and luxurious finish, aligning with Susanne Kaufmann’s ethos of combining efficacy with environmental responsibility.

Sustainability remains at the forefront of the brand’s initiatives. The company has been a pioneer in adopting eco-friendly packaging solutions, including the use of recyclable glass bottles sourced from Germany and innovative refill systems made from post-consumer recycled materials. These efforts aim to reduce the environmental footprint and promote a circular economy.

In a notable advancement, Susanne Kaufmann became the first company to utilise “The Simple One,” a lightweight plastic refill bottle developed by Austrian packaging group Alpla. These 250ml refills, debuting with bestsellers like Cleansing Gel and Hand Soap, are composed of 75% recycled high-density polyethylene (rHDPE) and are fully recyclable. This innovation significantly reduces carbon emissions – by up to 69% compared to traditional packaging – during production, transport, and recycling processes.

The refreshed packaging and sustainable initiatives underscore Susanne Kaufmann’s dedication to environmental stewardship and its roots in the Bregenzerwald region of Austria. By blending traditional values with modern design and sustainability, the brand continues to set standards in the natural skincare industry.

Explore the latest in beauty and cosmetics packaging at PCD London, part of London Packaging Week, and discover fresh ideas to elevate your brand and refresh your personal care packaging solutions.