Fashion’s influence on packaging | Formes de Luxe
In a report originally published in the winter issue of Formes de Luxe, Luxe Packacking Insights explored the fashion/sustainability equation and examine how fashion’s influence extends to luxury packaging.
From the couture dress splashed across magazine covers to the sneakers that millennials are scrambling to buy, fashion has always been a great influencer. It is familiar with the art of creating breakthroughs thanks to daring styles, sometimes technological innovations, and because it can tell the story of the times, mirroring sociological, artistic, and even political developments… Fashion influences because it allows itself to be influenced by the world’s biggest trends, to come up with something beautiful, or interesting at the very least!
Check out our socials
Lorem ipsum dolor sit amet, consectetur adipiscing elit Lorem ipsum dolor sit amet, consectetur adipiscing elit
The latest packaging projects
London Packaging Week smashes attendance record with 16% growth in 2026
A record 6,688 unique visitors attended London Packaging Week 2026, as more than 230 exhibitors and over 110 speakers helped deliver the biggest edition in the event’s history.
Prada, Jack Daniel’s, Heinz and Hotel Chocolat among London Packaging Week Innovation Awards winners
From Formula 1-inspired luxury engineering and interactive launch packs to everyday usability and recyclable flexible packaging, the 2026 London Packaging Week Innovation Awards reveal how brands are turning packaging into a source of practical, commercial and consumer value.