Smart packaging trends: Appetite Creative
Connected Experiences open the door to 2-way communication from brands to end customer
“Combining online with offline personas, our web apps connect with consumers, using the newest innovative technologies (for example IoT objects using NFC and QR codes, plus Digimark) and drive users to a particular action through immersive experiences.”
These developments merely scratch the tech-enabled surface as connected packaging’s potential for brands across various markets, from fun activities to sustainability, supply chain transparency, pharmaceutical information and anti-counterfeiting, is huge.
Gabriella Beyer-King, Client Services Director at Appetite Creative
Appetite Creative started in 2015 by founder and CEO Jenny Stanley, who has over 20 years industry experience and who built a creative tech studio of world firsts. ‘Appetite’ produce unique QR codes on connected packaging and innovative lead capture ads that are connected to clients CRM systems.
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