London Packaging Week 2026: Discover the ideas, craftsmanship and creativity shaping the future of luxury packaging
Luxury packaging has never been expected to do more.
It has to express craftsmanship, justify premium positioning and respond to growing sustainability expectations, all while creating memorable consumer experiences. Returning to Excel London on 16 & 17 September 2026, London Packaging Week will welcome more than 5,700 visitors, over 220 exhibitors and 90 expert speakers to explore the groundbreaking ideas and innovations in a new frontier for luxury packaging.
Discover the brands and ideas shaping luxury packaging
Meeting those expectations demands expertise that no single organisation can deliver alone. Spanning five dedicated show zones, London Packaging Week brings together the entire luxury packaging value chain, creating opportunities to explore new materials, exchange ideas, and build the partnerships behind tomorrow’s luxury packaging.
Across the show floor, companies including James Cropper, Fedrigoni, Favini, GPA Global, and Autajon will demonstrate how premium materials, structural innovation and specialist craftsmanship are expanding the possibilities of luxury packaging, from refined paper stocks and decorative finishes to rigid presentation boxes and next-generation sustainable materials.
Alongside these material innovations, visitors will have the opportunity to meet some of the UK’s most iconic luxury brands. Harrods, Selfridges, Fortnum & Mason, Penhaligon’s, Jo Malone London, Charlotte Tilbury, Molton Brown, and L’Occitane are among the organisations attending, creating opportunities to exchange ideas with the people behind some of today’s most recognisable premium packaging.
This shines a spotlight on the individuals and companies driving a broader transformation across the luxury industry. Retailers, fragrance houses, drinks producers, and heritage brands are now often asking the same question: how do you create packaging that justifies premium positioning while meeting the expectations of increasingly discerning consumers?
The answer is already emerging through this year’s London Packaging Week Innovation Awards. Projects from globally recognised brands, including Prada, Miu Miu, Maison Margiela, Lancôme, Glenmorangie, Fortnum & Mason and Harrods, demonstrate how luxury packaging is evolving through more responsible materials, elevated craftsmanship and richer storytelling, illustrating how today’s definition of luxury extends well beyond aesthetics alone.
Different brands. Different materials. Shared ambition.
Whether the focus is premium papers, structural design, consumer expectations or retail experience, the industry’s leading brands are pursuing remarkably similar goals.
Hear from the creative minds shaping luxury’s future
If the exhibition showcases what’s changing, the conference programme explains why.
Heritage, storytelling and cultural relevance are explored by Piera Toniolo of Dolce & Gabbana and Alex Center, Founder & Designer at CENTER, while Steve Honour, Global Head of Design – Luxury & Single Malts at Diageo; Jo Smith, Global Design Lead at Diageo; Malorie Lacoste of Penhaligon’s; Sarah Sherring of Molton Brown; and Rachel Meckes of L’Occitane share how some of the world’s most respected luxury brands are approaching design, innovation and premium consumer experience.
Looking further ahead, Chris Sanderson of The Future Laboratory, Charlotte Keesing of Walpole, Nicki Morley of Kantar and Jono Wylie of eatbigfish examine the cultural, commercial and consumer shifts that will shape the next generation of luxury packaging.
Discover what’s new for 2026
Built around the theme of Discovery, London Packaging Week introduces a series of new experiences designed to inspire fresh thinking and valuable new connections.
New for 2026, the Design Hub, powered by Pentawards, creates a dedicated destination for the global packaging design community, while the Innovation Gallery showcases breakthrough materials and award-winning ideas through curated displays and expert-led tours. The Discovery Theatre shines a spotlight on emerging innovators, and the new Podcast Studio hosts candid conversations with the designers, brands and decision-makers shaping packaging today.
Networking remains one of London Packaging Week’s defining strengths. The Inner Circle Bar, Design Networking Drinks, Happy Hours, the Women in Packaging Breakfast and First Timers Drinks create relaxed opportunities to continue conversations, forge new partnerships and connect with the people shaping the future of luxury packaging.
Packaging that creates lasting value
As luxury brands place greater emphasis on collectability, longevity and emotional connection, packaging has become far more than a protective container. It is a strategic brand asset, shaped through collaboration between designers, engineers, material innovators, and brand strategists.
As Sema Tezel Basbug, Head of Marketing at Easyfairs UK, explains: “Luxury packaging is evolving faster than ever before. Brands now have to combine exceptional creativity with material innovation, sustainability and commercial performance, while continuing to create experiences consumers genuinely value. London Packaging Week brings together the people driving that evolution, creating opportunities to share ideas, challenge convention, and inspire the next generation of luxury packaging.”
Where luxury packaging discovers what’s next
Luxury packaging has become one of the most strategically important disciplines in modern brand building.
The ideas shaping its future will not come from one company, one material or one perspective. They will emerge through collaboration among designers, brands, material innovators, and manufacturers prepared to challenge convention and learn from one another.
That’s what makes London Packaging Week unique.
Join more than 5,700 packaging professionals at Excel London on 16 & 17 September and be part of the conversations shaping the future of luxury packaging.
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