Craig Barnes, Elmwood London Executive Creative Director for Mars

Craig has 20 years experience in cross-sector consumer branding, from retail & hospitality to food & beverage. Craig’s clients have included Mars, Unilever, Diageo, Nestle, Pizza Express, and The Co-operative. His creative standards reflect his belief that successful brands are those that put the consumer at the heart and leverage the power of design to create impact. At Elmwood, he passionately believes in the pursuit of the big idea paired with robust system thinking to drive forward his global brands.