The Perfume Shop’s new approach to customer experience
New looks for their stores with an emphasis on ‘experience and discovery’, their own TV channel, and more updates for their 30th anniversary
The UK high street store has lots of plans to mark their 30th year in retail including the launch of The Perfume Shop TV, which is the brand’s YouTube channel and new styles and concepts in 30 of their high street locations.
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The latest packaging projects
From intention to impact: Designing emotion into luxury packaging
Vincent Villéger reflects on the growing role of intentionality in luxury packaging design, and how precision, psychology, and brand clarity are shaping a more considered creative landscape.
Stylish, modern and accessible. Inclusive design is a smart commercial decision
What use is packaging if it alienates a big portion of users? As some of the most forward-thinking brands in beauty, tech and beyond are discovering, designing with empathy and accessibility front of mind isn’t a constraint, but a competitive edge. Casey McHugh, Conference & Community Manager at Easyfairs, explains why.