Frugalpac and Greenall’s carbon-cutting potential: paper bottles
Greenall’s The Original Dry Gin gets the Frugalpac treatment
The paper-based Frugal bottle will reportedly reduce Greenall’s The Original Dry Gin’s carbon footprint by up to 84% and goes alongside other actions to reduce the impact Greenall’s products have on the planet.
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The latest packaging projects
From intention to impact: Designing emotion into luxury packaging
Vincent Villéger reflects on the growing role of intentionality in luxury packaging design, and how precision, psychology, and brand clarity are shaping a more considered creative landscape.
Stylish, modern and accessible. Inclusive design is a smart commercial decision
What use is packaging if it alienates a big portion of users? As some of the most forward-thinking brands in beauty, tech and beyond are discovering, designing with empathy and accessibility front of mind isn’t a constraint, but a competitive edge. Casey McHugh, Conference & Community Manager at Easyfairs, explains why.