PepsiCo invests in new sustainable food packaging innovations for Walkers crisps
PepsiCo has announced a £14 million investment in new sustainable food packaging innovations that will remove 250 tonnes of virgin plastic from its supply chain annually.
As part of the move, the outer plastic packaging on millions of Walkers 22- and 24- bag multipacks will be replaced with a new cardboard design which reduces the amount of virgin plastic used. After a successful trial with Tesco, the new and improved multipack outer packaging will be on-shelves in all major supermarkets in the UK in the coming weeks.
Check out our socials
Lorem ipsum dolor sit amet, consectetur adipiscing elit Lorem ipsum dolor sit amet, consectetur adipiscing elit
The latest packaging projects
Why perception now defines packaging innovation as much as precision
Carla Rae, Senior Procurement Manager at PZ Cussons, shares her insights on packaging innovation and her role as a judge for the London Packaging Week Innovation Awards.
From intention to impact: Designing emotion into luxury packaging
Vincent Villéger reflects on the growing role of intentionality in luxury packaging design, and how precision, psychology, and brand clarity are shaping a more considered creative landscape.