Pepsico redesigns branding for 7UP
Pepsico has announced that 7UP has refreshed its brand identity and packaging.
The new modern design maintains 7UP’s signature green colouring, with added zesty citrus tones to showcase freshness.
It will be visible on 7UP and 7UP Zero Sugar bottles and cans.
The soft drink is also introducing the expression ‘New Get Up, Same 7UP’ – which Pepsico said better captures the brand essence, in keeping with its international platform.
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