Sainsbury’s to vacuum pack all beef mince saving 450 tonnes of plastic annually
Sainsbury’s has announced it is replacing plastic tray packaging for a new vacuum-packed alternative across its beef mince range, saving 450 tonnes of plastic annually.
A supermarket-first, the retailer said this will result in a minimum 55% reduction in plastic per product.
The beef mince products will be vacuum-packed for freshness by removing all oxygen which typically causes a product to eventually spoil.
The new packaging will contain the same amount of beef mince, but is smaller in size, helping customers to use their freezer and fridge space more efficiently.
Check out our socials
Lorem ipsum dolor sit amet, consectetur adipiscing elit Lorem ipsum dolor sit amet, consectetur adipiscing elit
The latest packaging projects
From intention to impact: Designing emotion into luxury packaging
Vincent Villéger reflects on the growing role of intentionality in luxury packaging design, and how precision, psychology, and brand clarity are shaping a more considered creative landscape.
Stylish, modern and accessible. Inclusive design is a smart commercial decision
What use is packaging if it alienates a big portion of users? As some of the most forward-thinking brands in beauty, tech and beyond are discovering, designing with empathy and accessibility front of mind isn’t a constraint, but a competitive edge. Casey McHugh, Conference & Community Manager at Easyfairs, explains why.